5 Steps to Christmas Email Signature Success

Bye bye Black Friday. So long, Cyber Monday. It’s now time to make sure your email signatures and marketing banners are ready for Christmas… and the New Year!

To help you, we’ve updated this blog post to give you 5 simple steps (plus a bonus email banner tip) to make your company email signatures Christmassy and meet the marketing challenges of the holiday season.

Create consistent Christmas email signatures

Don’t be an email signature Scrooge! Sprinkle some seasonal sparkle onto your company Christmas email signatures. What might make them merry and bright? Try adding some red and green colourways for a more festive Christmas email signature design, some shimmering snowflakes or maybe treat your head-shot to a jaunty Santa hat.

But be sure to remember your brand. Are your staff remote working? Don’t let them go Christmas-crazy (calling themselves Santa’s ‘Chief Help Officer’ or similar). Far safer to use professional email signature software that gives you centralised control – and keep your naughty elves in check. Santa rests easy at night, knowing that his team’s signatures are completely consistent, totally secure and display perfectly across all devices.

Try some Christmas email signature marketing

While your Christmas email signature gives you a seasonal sign-off, just like Santa, your marketing message deserves top billing! So for more immediate impact you need an eye-catching Christmas email signature banner campaign to put your ‘Merry Christmas’ message at the top of every email and promote your seasonal special offers. With clear, clickable calls-to-action on your banners you can drive traffic directly to your online shop, booking engine or promotions page. And with Rocketseed’s sophisticated email signature analytics you can see exactly who’s engaged with your email banners over the Christmas period, and which Grinchy ones haven’t!

Add Christmas opening hours in your signature

For some, after Christmas it’s straight back to business, for others everything shuts down until the New Year. Featuring holiday opening and closing dates in a banner at the top of your email is the ideal branded way to remind your customers, suppliers and partners in the run-up to Christmas. Far better than leaving them to find out via a chilly ‘out of office’ automated email reply.

Donate to charity with Christmas email signatures

Supporting a charity this Christmas? An eye-catching company Christmas email banner campaign will drive extra donations. It’s the season of goodwill so, with a clear ‘Donate Now’ call-to-action button, recipients can easily click through to the charity’s own website or your own charitable donations page. After all, Christmas is all about giving, not receiving.

Get back to business with New Year email signature banners

Nothing says Happy New Year like New Year sales. So, just like your decorations, make sure your Christmas banners are taken down on time and your New Year banners are up and running – ready to do business. Showcase your best New Year sale deals and link straight through to your online shop.

Bonus tip: Schedule seasonal email signature campaigns in advance

Stressed at the thought of managing your festive banner campaigns in the run-up to Christmas when you’re rushed off your feet? Or worried about uploading your New Year banners during the Christmas break? Relax, with Rocketseed email signature software you can schedule all your banner campaigns’ start and stop dates in advance so they’re automatically applied and run right on time!

Need assistance with your Christmas email signature and banner marketing?

Please get in touch with us – we’re here to help.

Wishing you a Merry Christmas, from all of us at Rocketseed.

Shanique Brophy | Marketing Executive
Connect with Shanique on LinkedIn