If you’re an existing Rocketseed customer like myself, no doubt you’ll be aware of the new Rocketseed interface coming your way. (If you’re not, here’s what you’re missing)! I was asked by our Rocketseed Account Manager to take it for a test run, wasn’t sure what to expect, but curious to see what had changed, I agreed to give my feedback, so here’s my review…
What difference a facelift makes
It’s clean. It’s clear. And it’s had an injection of colour!
I noticed that the menu bar has been moved vertically to the left-hand side, consisting of self-explanatory icons. (A pop-up label appeared when I hovered over each too – a nice touch)! I clicked on the drop-down arrow to reveal what functions can be performed under that specific section, exactly as I expected for each.
Overall, it’s neat and compact.
Data on demand
As a marketer, I want… no wait, I need statistics at my fingertips.
I’ve always found Rocketseed provides me with a full suite of reporting options. However, key data that I use on a regular basis was previously scattered between various reports. In an ideal world, all that key data would be in one central point, in an easy to glance format, with an option to download.
Once logged in, the first page was a new, consolidated view of ‘the most significant’ stats for the last 7 days. These included:
- My top 10 performing campaigns with the total number of clicks of each (helps me easily track performance)
- Top Senders which I use as a performance indicator for specific teams
- Top Receiver Domains to apply targets to those I know we are speaking to often
This for me, is a great addition! Although there is no download/export button from this summary right now, I’ve been reassured it’s a future enhancement.
Overall, it’s neat and compact.
Uploading my campaign
So far so good.
However, this, is one of the most important areas; I upload new campaigns on a regular basis, so timing and simplicity are crucial.
I started by choosing the appropriate template for the location of my banner: top or bottom. Although I only use top banners, the reminder I have an option of bottom was nice. Following the logical steps: uploading art work, applying links, tracking and finally testing the process was seamless.
More importantly, it was intuitive. At the point of assigning my new banner campaign to my selected teams, I referred back to the ‘How to’ video.
Although I felt confident, I was on the right path, it was nice to have reassurance. And within 90 seconds the visual instructions had done the trick.
As a marketer, this goes to show the value of help resources. These are a new addition to my Rocketseed experience – which serve a great purpose.
Email signatures success
Setting up a signature is something I’ve previously referred to as an ‘IT responsibility’. So, I was thrown in the deep end when attempting to set up a new signature.
As I got started, I was presented with various different layouts to choose from. Just my luck, the option I had in mind wasn’t available!!! Quickly resolved by the support team, who prepared this option for me and added it to the library. I selected my newly coded layout, personalised with our brand colours, fonts and social media icons, and I was almost there!
Before testing, I had some questions, is my signature mobile optimised? Can I include links to personal LinkedIn profiles and so on? Although the support team answered on telephone support, I’ve been assured that an FAQs button will be here and packed with useful tips, tricks and information before we know it.
I like the way I was able to quickly and easily send test messages to myself as well as other team members.
Conclusion
Overall…? I’m impressed!
The new interface ticks all the relevant check boxes: it’s user-friendly, visually appealing and help is always at hand.
Thanks to Rocketseed for providing me with the opportunity to take a sneak peek into the brand-new interface!
