Business emails without banners are like Times Square without billboards

Let Rocketseed light up every email!

By Lyndon Swann

Imagine strolling through Times Square and seeing nothing but blank walls—no dazzling lights, eye-catching advertisements, or iconic billboards. It would feel empty, wouldn’t it? At Rocketseed, we believe that every time an employee sends an email without an interactive banner, you’re basically wasting the same opportunity as blank billboards in Times Square—you’re missing a golden opportunity to captivate and engage your audience.

Every day, thousands of your emails land in inboxes, each one representing prime real estate in the bustling cityscape of digital communication. Without interactive email banners, these messages risk blending into the background noise. By adding dynamic banners, you transform each email into a vibrant billboard that grabs attention and prompts action, what’s more; it’s the only ad there, no competition for eyeballs, and, because it’s one-to-one email, it’s always from a trusted source. Personalized, bold, immediate opportunities to get your message across to an important person is missed with every email sent that doesn’t have a banner. 

Does it make you wonder why you’re not using banners?

Let’s look at some stats: 

• Approximately 50 million people visit Time Square every year
• Advertisers collectively pay between $ 1 million to $4 million per year for this prestigious opportunity
• Approximately 120 million people send emails in the US alone
• The average employee sends over 7,000 emails a year; that’s 840 billion emails
• Out-of-Home recall rates range from 47-80%, but that doesn’t mean pure engagement
• Email Banners have anything up to a 70% engagement rate, and it’s directly attributable
• Out-of-home advertising delivers an average ROI of $5.97 for every dollar spent
• Email marketing has an average ROI of $42 for every $1 spent, making it one of the most effective marketing channels.

If marketers spent the same per impression on email banners as they do on Times Square ads, they would be spending between $16.8 billion and $67.2 billion per year (that’s Marketing Maths, but you get the point). 

That’s a huge amount of wasted opportunity, as no one is spending anything like that. In reality, you don’t need to. To get a similar level of attention on the small screen (your potential customer’s laptop or phone) as you’d get on the big billboard (again, Times Square), you only need to muster a fraction of the marketing budget. Banner ads are cost-effective, easy to implement, targetable and, most importantly, easily integrated into a channel you already use MORE THAN ANY OTHER (did we mention that email still makes up nearly 80% of all business communication?) 

Stand out, (email) banner up

Like in Times Square, standing out is essential. Interactive email banners elevate your messages by capturing immediate attention. Your key messages are seen first. A well-placed banner at the top of your email makes a striking impression. These banners drive engagement through dynamic content and personalized messages that invite your customers to try new services, your prospects to book meetings, your financial team to provide links to invoices, and your HR team to get out those critical internal memos (and see who hasn’t read them), every department in your business can use banners for absolutely business critical purposes. 

They’re a valuable asset for every department in your organization. Sales teams can include calendar links, new product features, introductory offers, and links to demo videos, making it effortless for clients to schedule meetings and streamline the sales process. Account managers can highlight new features or promotions, turning everyday emails into opportunities for upselling and deepening client engagement. Customer support can offer direct links to tutorials or FAQs, enhancing the customer experience by providing quick access to helpful resources. Executives can reinforce the company’s vision with professional banners that reflect brand values, while marketing departments can launch innovative campaigns without incurring extra costs, maximizing reach and impact. 

Clear segmentation and calls to action guide these different groups directly to your products or services or actions you want them to take, simplifying their journey with you as an organization, making their lives simpler and reducing the effort they need to engage. Beyond their visual appeal, interactive email banners play a strategic role in guiding customer journeys. They lead your audience through tailored experiences that encourage exploration and discovery. By personalizing content, you deliver messages that resonate on an individual level, fostering deeper connections with your recipients. Effective calls to action prompt engagement, motivating recipients to delve further into what your brand offers. Analytics provide valuable data on interactions, allowing you to refine strategies based on real insights and continually improve your communication efforts.

Sounds complex, but banners are a simple and effective tool

Managing your email banners efficiently is simple with the right tools. Centralizing banner management ensures that every email aligns with your brand, maintaining consistency and professionalism. Automated updates keep your content fresh without requiring manual effort, saving time and resources. Compliance becomes straightforward as you seamlessly handle disclaimers and adhere to regulations like GDPR and HIPAA. This approach offers a cost-effective marketing strategy, enabling you to deploy targeted campaigns without high expenses. Real-time analytics grant access to up-to-date statistics, helping you monitor performance and make informed decisions. As your audience grows, you can effortlessly scale your efforts, expanding your reach without additional strain.

In today’s competitive landscape, emails without banners are like Times Square without its billboards—full of potential but lacking impact. By integrating interactive email banners, you ensure your messages don’t just get seen—they get noticed. It’s time to illuminate your emails with the same brilliance that makes Times Square unforgettable. Interactive email banners transform ordinary communications into memorable experiences that resonate deeply with your audience.

Boost your business communications with Rocketseed’s interactive email banners. Don’t let your emails get lost in crowded inboxes—increase engagement, conversions, and customer satisfaction. Contact us to see how our email banners can transform your outreach, turning everyday emails into growth opportunities. Let’s create experiences that leave a lasting impact, making every message as impactful as a Times Square billboard.

Supporting research:

• Email Usage Statistics: According to the Radicati Group’s 2021 Email Statistics Report, over 4 billion people use email worldwide, with business emails accounting for 306.4 billion emails sent and received per day in 2020, projected to grow to over 361.6 billion by the end of 2024.
• Email Engagement Rates: A study by Campaign Monitor indicates that emails with personalized subject lines are 26% more likely to be opened, and including interactive content can increase click-to-open rates by 73%.
• Visual Content Impact: Research from HubSpot shows that visual content is more than 40 times more likely to get shared on social media than other types of content, highlighting the power of visuals in driving engagement.
• Out-of-Home Advertising Effectiveness: The Out of Home Advertising Association of America reports that out-of-home advertising delivers a high return on investment, with an average ROI of $5.97 for every dollar spent.
• Email Marketing ROI: According to the Data & Marketing Association, email marketing has an average ROI of $42 for every $1 spent, making it one of the most effective marketing channels available.