On behalf of Rocketseed, I was delighted to be invited as a guest judge for this year’s DMA awards. Having never judged before, I was excited and a little nervous! Especially after hearing some of last year’s winners included big names, Barclays, Expedia & British Airways. So what does being a judge really involve?
If you’re thinking it is glamorous, then you’re partially correct. The DMA launched the process off with a bang, getting the glamorous part spot on. I received my welcome pack…
A fun way to deliver everything I needed to know. What more could I ask for? Other than chocolate obviously, which I kindly received at the end of the judging day. The process was extremely organised. After sitting through a presentation highlighting the judging procedures, I knew what was expected of me. For the next two hours we reviewed every submission and were asked to mark each entry based on their creativity, strategy and results. Some of the submissions were amazing, and even us judges will have to wait until the 1st December to find out who the worthy winner is.
I’d like to thank the DMA again for inviting me as a judge; it was great to see the level of dedication and hard work that has gone into the award submissions. This is the first time Rocketseed is sponsoring a category; ‘The Best Business to Business (B2B)’ campaign. Good luck to all of those shortlisted. Roll on December 1st. (It’s not too late to get a table if you haven’t already…I’m, told it’s ‘A passport to champagne, sweaty palms and the best campaigns of the year’.) Hope to see you there.
