By Jenny Bassett | Marketing
A great tagline is more than just a catchy phrase—it’s a reflection of what a brand truly stands for. When we crafted ‘Loved by Marketing. Trusted by IT.’ for our email signature management solution, it wasn’t just about sounding good. It was about capturing the real relationship that Rocketseed has established with its two key audiences, by meeting the specific, diverse needs of both.
We know that corporate email signature management sits at the crossroads of marketing and IT. It needs to be powerful enough for marketing teams to maintain company-wide brand consistency and run engaging email banner campaigns and, yet secure and reliable enough for IT teams to trust it fully. That’s why our tagline resonates so strongly.
But here’s the funny thing: just as we were reviewing our marketing creative recently, we noticed a competitor using a strikingly similar line. Coincidence? Maybe. But it also reinforced something we already knew—our messaging is hitting the mark.
Shaped by customer research
Our tagline wasn’t created in isolation—it’s rooted in what our customers told us. Through in-depth surveys and conversations, we learned just how critical both marketing and IT teams are in the decision-making process (often at the highest CMO and CTO level) when selecting a corporate email signature management solution. Understanding this dual perspective has been key to shaping both our tagline and our entire approach to product development and customer support.
Let’s break it down…
‘Loved by Marketing’
OK, ‘love’ is a strong word, but it really is how marketers feel about Rocketseed email signature marketing. Why? Because they can relax knowing that every employee email is guaranteed to be on-brand and that their email banner engagement rates will exceed their expectations, increasing brand awareness, promoting new products, and driving direct sales. From professional email signature design and banner campaign targeting to advanced analytics and seamless CRM integration, explore the reasons why Rocketseed is ‘Loved by Marketing’. Marketers need more than just functional software; they want solutions that simplify their work, and deliver real results and ROI.
“Rocketseed was a game changer for us. They’ve helped us get the email signatures we have always wanted! They helped us add a major level of professionalism to our email signatures and we love their great customer service, speedy response times and great design team.
Tristan Lefler | Co-founder and Director of Partnerships | Buzz
Trusted by IT
For IT teams, implementing company email signature management is all about simple deployment, robust security, and accessible support—factors that save them time, reduce their stress and ultimately build trust. With centralised signature management, automatic signature updates via Active Directory synchronisation, TLS mailflow encryption and ISO27001 certification, plus 24/7 human IT support, it’s easy to see why Rocketseed is ‘trusted by IT’.
“We consider the implementation of Rocketseed a complete success. The time spent on updating signatures has gone from hundreds of hours to less than 10 a year.”
Will Stokes | VP of Information Technology, CTO | Briggs Freeman
A company-wide commitment
How do we maintain our audience’s ‘love’ and ‘trust’? By our whole team being committed to delivering on our tagline. Whether it’s our customer success specialists ensuring seamless onboarding, our developers maintaining the highest security standards, or our account managers helping clients get the most from their email signatures, we all share the same goal: making sure marketing teams love Rocketseed and IT teams trust it.
Put our tagline to the test
Ready to transform your company email signatures so that they’re ‘loved by marketing, trusted by IT’? Then Rocketseed is the solution for you. Talk to us today.
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