Email signatures are such a standard part of the email offering these days that every email client, even those that are free, allows you to create your own basic email signature. But just how easy is it to use these email signatures? How easy are they to manage? What happens if you need something that is more than a basic signature? Most importantly, how do you know what they look like when your email recipients receive them? If you’re brand aware, you will know that ensuring your entire organisation is using the same design, font and imagery is essential. With most email platforms, the email senders are responsible for the management of their own email signatures making maintaining the integrity of the signature design an untenable situation.
Easy to use
Rocketseed Email Media has the answer to all these questions. We provide you with a WYSIWYG template builder that allows you to design your signature even if you have no HTML knowledge at all. Complex designs can be created allowing you to add images as well as text to your signature. Trackable links can be added to both text fields as well as to images in the signature allowing your email recipient easy access to pertinent information with only one click.
Centralised control of signatures
These signature designs are centrally controlled and are automatically added to your outgoing email without any manual intervention by the email sender. This means that your marketing department or brand guardian has complete control of the look and feel of your email signatures and that email senders cannot make unauthorised changes to these designs and can, therefore, not cause any harm to the integrity of your brand.
Compliant editors
This template editor creates not only W3C (World Wide Web Consortium) but also RFC (Request for Comments) compliant HTML. While many HTML generators create W3C compatible HTML, email is not only determined by HTML but also by RFCs. Because Rocketseed email signatures abide by both of these compliances it makes it unique amongst email signature providers.
Test, test, test
Added to this, Rocketseed is platform independent and also tests the HTML markup used in the creation of these signatures across a wide range of popular email clients. This means that you can be sure that the signature you create is the signature that your email recipient will see in the email you send to them.
Top tips for email signature design
Now that you know that Rocketseed provides you with the means to create a centrally controlled, easy to use and brand stable signature, here are some tips to remember when creating your design:
- Always include essential information like full name and contact number
- Do not make the signature too long
- The generally accepted length for email signatures is between four and seven lines so use pipes (|) or colons (:) to separate data on one line
- Keep the design professional. Do not be tempted to add a quote or slogan
- Keep your fonts and colours web-safe to ensure the brand integrity
- Try to include links to your social media sites for easy access
- Double-check everything for spelling and punctuation With all this in mind, email signature nightmares will be a thing of the past!
