How to Achieve MSP Advantage: Add Email Signature Management as a Service

by Damian Hamp-Adams | CEO

In the fiercely competitive landscape of IT managed services, standing out from the crowd can be a daunting task. That’s why Managed Service Providers (MSPs) are constantly seeking innovative ways to differentiate their offerings, retain clients, and create new steady revenue streams. Amidst this quest, one powerful yet often overlooked service is in plain sight on everyday business communication: company email signature management. What’s more, it’s an area where many MSPs’ clients face significant challenges.

By incorporating email signature management into their suite of services, MSPs can address a critical need for their clients; save them 100’s of email signature management hours, ensure brand consistency, legal compliance, and unlock new marketing opportunities for growth.

“We consider the implementation of Rocketseed a complete success. The time spent on updating signatures has gone from hundreds of hours to less than 10 a year.”

Will Stokes | Briggs Freeman
(read full case study)

Read on to discover how email signature management can deliver ‘MSP Advantage’ for your business, enhancing your service portfolio and revenue stream whilst solving your clients’ key email signature challenges. Additionally, we’ll explore why becoming a Rocketseed partner stands out as the perfect solution for MSPs in this venture.

The Challenges MSPs Face

From cloud adoption and cybersecurity to increased competition and customer expectations, there are ever-growing challenges facing MSPs:

• Market Saturation: In a crowded market, MSPs need to differentiate themselves by offering unique value-added services, noting that email remains their clients’ #1 business communication channel.
  
• Client Retention: Retaining clients with ever-increasing demands and expectations is challenging in a competitive market, necessitating consistent, high-quality service.
  
• Recurring Revenue: Establishing recurring revenue streams is essential for financial stability, especially in unpredictable economic climates and reduces reliance on one-off sales.
  
• Technological Advancements: Continuous learning and adaptation are essential to manage rapid technological changes and the complexity of IT infrastructure.
  
• Cloud: MSP clients are increasingly moving their workloads to the cloud – with business email often as the starting point.
  
• Security Threats: MSPs must constantly address evolving and constantly multiplying cybersecurity threats to their brand and client data, and email is no exception.
  
• Regulations: MSPs’ customers increasingly demand support to comply with data protection regulations such as ISO27001, HIPAA and GDPR, especially regarding email marketing.
• IT Talent: A shortage of IT talent is a challenge to both MSPs and their clients, and highlights the need for real expertise and top tech quality support.

The MSP Opportunity: How Email Signature Management Solves Key Client Challenges

It is extremely likely that many of your clients struggle with managing their company email signatures. Incorporating email signature management into your service portfolio presents a strategic opportunity to drive revenue while addressing key challenges faced by your clients.

Whether your clients are using Microsoft 365, Google Workspace or Exchange, the following 5 challenges are commonplace. By partnering with Rocketseed, you’ll be able to offer both new and existing clients an effective email signature solution as part of your services.

Challenge 1: Inconsistent Email Signatures

Many businesses struggle with inconsistent email signatures across their teams, leading to diluted brand identity and lack of customer trust.

Solution: Centralized email signature management and professional signature design ensure uniformity across all communications, reinforcing a cohesive brand image and boosting trust. With Rocketseed, centrally-managed company email signatures are totally tamper-proof and display perfectly on all devices.

“Rocketseed’s email signature management and marketing solutions are top-notch and have helped our company to enhance brand image and drive engagement with our customers.”

Kyle Maguire | Empyrion Technologies
(read full case study)

Challenge 2: Time-consuming Email Signature Management

Managing and updating email signatures manually for large teams is complex and time-consuming for IT departments, leading to inefficiencies and errors.

Solution: Email signature management software simplifies this process with centralized control and automation. For example, Rocketseed frees up IT time by automating email signature detail updates via directory synchronization, ensuring accuracy as well as efficiency.

Challenge 3: Non-compliant email signatures

Non-compliant or insecure email signatures can lead to legal and regulatory implications putting clients’ brand reputations, and their customers’ data, at risk.

Solution: Adding automated legal disclaimers to every email helps ensure compliance, whilst Rocketseed’s ISO27001 compliant email signature software ensures effective data protection.

Challenge 4: Missed One-to-One Email Marketing Opportunities

Businesses often fail to leverage email signatures for marketing purposes, missing opportunities to promote their latest offers, events, social media profiles and even drive direct sales.

Solution: Email signature management allows for the integration of promotional banners and social media links directly into signatures, turning every email into an engaging marketing channel.

Rocketseed’s email signature marketing features include running targeted email signature banners on every business email, with every interaction tracked with advanced analytics, real-time click alerts and detailed reports.

Challenge 5: Lack of Tech Support

Many businesses, even those using specialist email signature providers, find that customer support is lacking, often relying on FAQ’s, chatbots and diverting their own IT resources away from other work.

Solution: By partnering with Rocketseed, you are giving your clients the best email signature management support available, including 24/7 ‘human’ tech support from Rocketseed experts.

“Rocketseed adds real value to our business with consistent, centrally-managed signatures across all platforms and a passive marketing channel backed by industry-leading support levels. Compared to other technical products and services in our portfolio, they stand head and shoulders above all other providers.”

Brian Walsh | Route 2 Solutions
(read full case study)

Partner With Rocketseed for MSP Advantage

Joining the Rocketseed partnership program is a game-changer for MSP’s. Why? By adding Rocketseed email signature management to your service offering, you’ll enjoy:

• Competitive Edge: Offering Rocketseed’s best-in-class email signature solution allows MSPs to stand out in a crowded market and gain competitive advantage by providing a valuable service that enhances every client email.
• Recurring Revenue: Secure top-rate commissions (up to 30% on every deal) from the start with Rocketseed’s tier-free structure, exclusive partner pricing, and recurring revenue model, boosting your business growth.
• Client Retention: By solving the common email signature pain points and increasing engagement, MSPs can improve client satisfaction and foster longer-term relationships.
• Easy Upsell Email signature management is an intuitive and easily integrated add-on, making it a straightforward upsell opportunity, especially with our partner program sales support.
• Time Savings: If you’ve been responsible for setting up and manually updating your clients’ email signatures then centralized management and automation will save you huge amounts of time!
• Cloud SaaS Technology: Reliability is key to partnership and Rocketseed’s cloud servers deliver 99% uptime, faster email processing, total security and compliance, unlimited email load and infinite scalability.
• Outstanding Support: We’ve always got your back! As a Rocketseed partner, you’ll get unrivalled support from our partnership and sales teams with exclusive resources, co-piloted demos and 24/7 ‘human’ IT support. Everything you need to drive sales growth and ensure client satisfaction.

“Rocketseed is an exceptional product that fosters email signature uniformity, centralized control, and boosts engagement rates, ultimately driving sales for organizations. Our clients love Rocketseed, and we anticipate remarkable sales growth this year.”

Peter Crasta | CloudMojo
(read full case study)

Ultimately, successful partnerships are all about trust. Discover more about the reasons why partners trust Rocketseed.

Ready to achieve ‘MSP Advantage’? Join the Rocketseed Partner Program

To start adding email signature management to your services, schedule a Rocketseed partnership discovery call today.