Why is Rocketseed ‘Loved by Marketing’?

Have you seen it on our homepage, social media profiles or (appropriately) email signatures? It’s always there – ‘Loved by Marketing. Trusted by IT’.

In this blog I’ll go behind the first part of this simple strapline and show you why – as a marketer – there’s a lot for you to love about Rocketseed email signatures.

It’s all about you – our customers

While it might seem we’re shouting about our strapline, it’s not about us, it’s about you. Because, while email signatures can be used by everybody in an organization, our research and experience shows that when it comes to choosing a corporate email signature solution, the decision rests with 2 very different audiences. You’ve guessed them – Marketing and IT, and they have different – albeit overlapping – agendas.

On the surface the differences are obvious.

Marketers look outwards to see how email signatures can present their company brand and engage their various email recipient audiences, especially customers, while not being so concerned about ‘how’ the signature software features actually work.

Conversely, IT teams look more inward, concerned about how email signature software fits into the existing company technology set up, how simple it is to deploy and, essentially, how secure it is.

What they both have in common is wanting business email signature software that makes their lives easier!

What do marketers want? Meet Marcie…

Marcie’s a marketer.

In fact, she’s worked her way up to be the Chief Marketing Officer CMO of a multinational finance company. She’s up to date on the latest marketing trends and always looking for new engagement opportunities and solutions that will make marketing in the company more effective, and ideally as automated as possible.

Since her responsibilities include both attracting new customers and managing the company’s brand, she’s turned her attention to the business’s everyday email as a key channel. After all, she’s surrounded by colleagues sending thousands of emails every week and knows a great engagement opportunity when she sees one.

She’s looking for a corporate email signature solution that looks professional, is consistently on brand, delivers engagement opportunities, that shows success – including direct sales – that she can ‘sell’ to the board when presenting the marketing plan and securing budget.

So why do marketers like Marcie love Rocketseed? Here’s 7 reasons

‘Love’ is a strong word, but it’s true. Our demo team has seen some hard-nosed marketers fall in love with Rocketseed at first sight! Marketers are often the first to see Rocketseed in action and they realise quickly that there’s a lot to love.

She LOVES our professional email signature design service

She’s been worried about the professionalism of employee emails and has had doubts that, for a large business, a standard email signature template doesn’t cut it. So whilst she has creative people on her team who could easily use Rocketseed’s range of email signature templates, she loves that Rocketseed’s expert designers will work to her exact brand requirements to create the perfect email signature design that she knows will be on-brand, look professional and always display perfectly on every device.

She LOVES the guarantee of consistently branded email signatures company-wide

Marcie’s prime concern is to build a strong brand for the business. Keeping staff signatures on brand has always been a challenge. Nothing undermines the brand more than branding errors on employee email signatures. All the money, time, and resources spent on brand and corporate identity… out the window. Rocketseed puts her marketing team in complete central control to create, update and manage all employee signatures so company-wide brand consistency is guaranteed.

She LOVES the endless engagement opportunities

Marcie loves the social media and website links that can be included in the email signatures but when it comes to increasing email engagement for the business it’s all about the banners! Rocketseed email banners are prime promotional space at the top or bottom of every email – eye-catching, interactive and opening endless engagement opportunities.

Use your best imagery, most compelling copy, add animation and, most importantly add one or more clickable calls to action to get recipients clicking through to your website or promotional landing pages. Need some banner inspiration? Here’s 33 great banner ideas you’ll love.

She LOVES the ‘campaignability’ of email banners – on message, on target, on time

Marcie’s not interested in running random email banners. She needs to know that the right recipients are receiving the most relevant messaging and content links at the right time. With Rocketseed email signature software, she’s got that covered. Rocketseed turns email banners into real campaigns with the ability to target by recipient group or sender, create specific audience segments and schedule banner campaign start and stop dates, even re-market to customers based on previous banner engagement.

She LOVES that she can measure email signature success down to the last click – including direct sales

Marcie’s real love is marketing data. In Rocketseed’s reporting dashboard she’s found her perfect performance-measuring partner. From sender statistics to every recipient engagement, it’s all tracked and analysed down to the last click. On top of that, there’s the capability to A/B test banner elements to optimise future campaigns.

And there are two features that keep the sales teams happy. Firstly, Rocketseed’s real-time click alerts mean that they can follow-up immediately on any interest. Secondly, by integrating with Google Analytics and CRM systems (such as Salesforce) Rocketseed tracks the whole customer journey from first banner click to sales conversion.

She LOVES that it drives results and ROI that make it easy to ‘sell’

Marcie is always worried that the implementation of a new solution will take a lot of time and money and the results will be risky.

What’s not to love about a 99% open rate? Because Rocketseed signatures and banners are on every business email that’s how much they get seen. And the click-through is impressive too at 20%+.

And when it comes to seeing real results, our customer case studies show the real power of Rocketseed email signatures.

She LOVES that there’s support at every step

Marcie knows all too well that state-of-the-art email signature software is useless if her staff aren’t trained to use it. She didn’t even have to raise this with Rocketseed as interface training is included in the account set-up and she was immediately reassured by the introduction of a dedicated account manager on-hand to help every step of the way. In fact, Marcie knows that, if required, she can hand the company’s email signature marketing over to Rocketseed to manage if required.

Like the sound of email signature marketing?

We’d love to show you what you can achieve with Rocketseed.

Leonie van Aswegen | Marketing Manager
Connect with Leonie on LinkedIn