Why your email signature needs a smart banner

Are you constantly on the lookout for new ways to make your email signature stand out from the crowd?

If yes, a smart banner is the latest design that you need to know about. Not sure you know what an email banner is or how to make yours a smart one?

Don’t worry. All you need to do is keep reading to find out everything you need to know about email signature banners and how to create a smart email signature for your business.

What is an email signature banner?

You have probably seen an email signature banner before; you may just not have noticed what you were looking at. An email banner is typically displayed below the contact details on an email signature or, using Rocketseed, banners can create even more impact by being placed at the top of every email.

You can use banners to promote events, new products and services, or your latest content and landing pages. An email signature banner also offers a highly effective way to boost brand awareness and brand recognition.

How to create a smart email signature banner

If you are going to go to all the effort of creating an email signature banner, then you need to make sure that it does what it is supposed to. The beauty of a smart email signature banner is that it utilises all the latest techniques and tools to guarantee results.

Remember, the smartest signature banners are impactful, interactive and always in line with your brand.

So whether you want to raise awareness, enhance your credibility, boost conversions, increase sales, or all of the above, the below tips for creating the ultimate smart banner can help you to get recipients clicking and achieve your email marketing goals.

1. State your USP

If you are looking to promote a particular product or service, make sure that your smart banner clearly shows – using compelling copy and imagery – what makes it different from your competitors’ offerings.

2. Include a limited time only offer

To create a sense of urgency and to encourage impulse buys, include a limited-time-only offer in your promotional email banner.

3. Write a strong, clickable call-to-action (CTA)

Your smart banner must include a relevant and compelling call to action so that recipients know exactly what action you want them to take next. Experiment with different CTA button copy, colours and sizes to see which gets the most clicks.

4. Share testimonials

Testimonials provide a great way to boost your brand’s credibility and increase trust in your products and services. Email banners are the perfect size for adding a testimonial quote to and can be changed as and when you want. To give recipients more details, set up the banner so they can click through to the client case study that supports the testimonial.

5. Promote content

Whether you have a company blog or you regularly create videos for YouTube, simply place a description and a link into your email signature banner and see your number of views soar. With Rocketseed, you can segment and target recipients so they’re always served email banners with the most relevant messaging and content to click through to.

6. Celebrate the holidays

People love to celebrate the holidays, whether it is Easter, Halloween, or Christmas. So, why not use your smart banner to wish them well and to promote any seasonal sales you are running?

7. Arrange meetings

Want to use your signature banners for setting up meetings? If yes, then you can simply add a ‘Book Me’ CTA button so that your colleagues and customers can easily book a meeting slot in your calendar without having to email back and forth.

Looking for design inspiration for the above banner types and more? Check out our 33 Great Email Signature Banner Examples.

And if you want to create smart email signature banners for your entire team, you can get in touch with our email signature design experts, and let us help you make the most out of your email signature marketing.

Or simply sign up to our monthly newsletter to receive all the latest email signature news, tips and tricks straight to your inbox.

Enhance your email marketing strategy beyond smart banners with Rocketseed’s comprehensive suite of tools designed to elevate your brand’s communication.

Tracey Adams  |  Managing Director | Rocketseed EMEA
Connect with Tracey on LinkedIn here

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