The Rocketseed Blog

Thoughts, musings and opinions from all kinds of Rocketseed people across the world…

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‘All Marketers Are Liars’ – Time To Get Personal

According to Seth Godin, marketing guru. What he’s really saying is that potential customers aren’t buying into the rhetoric anymore. They are looking for something you get from a one-to-one conversation...

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Got An Email Branding Question? Oliver Has All The Answers

It’s Rocketseed Q&A time again and, as Rocketseed’s resident email agony uncle and go-to technical troubleshooter, this month I’ve put together the A’s to a mixed bag of Q’s about Rocketseed email branding...

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The ‘Cry Wolf’ of Email: Beware Receipt-Deceit

This is personal. One of my regular contacts (you know who you are) requests a read receipt with every email. Having just received a 5-word email accompanied by yet another read-receipt, I am gritting my teeth...

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Relax! Your Campaign Peace Of Mind Starts In The Cloud

You have the power to transform every email you send into a marketing channel with stylish branded signatures and eye-catching banners. Every element is creative, engaging and compellingly clickable…

6 Beneftis of email branding for internal marketing

6 Benefits of Email Branding for Internal Communications

Each email sent between employees presents an opportunity to share internal comms news. Here are 6 reasons to brand internal company emails.

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As a top member of the A-Team, Hannibal would say ‘I love it when a plan comes together’

Why this proven marketing method should have a place in your plan. It’s that time of year again… New Year. New Marketing Plan. How’s yours shaping up?

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Santa’s Email Signature

At the foot of every email that Santa sends each Yule, There’s an interactive signature he thinks is really cool. To maximise his ‘Santa’ brand it’s more than just his name, It’s packed with bells and whistles – and yours could be the same...

The Signature Link to Social Success

We know – and we’re sure you do too – just how vital social media marketing (SMM) is to your business. But driving potential customers to your social media isn’t just about icons on your websites - you can easily do it through every email you send...

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Email Branding – Perfecting The Art

When it comes to email branding, you can get really creative, as long as you have the right solution. Here at Rocketseed we have the design expertise to create super-snazzy, on-brand emails. Whether it be banners, newsletters or email signatures...

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Embedded v’s Referenced

Some email marketing providers handle images in ways that can harm the appearance of your email. When such tools are used, some recipients never see the full impact of your email marketing campaigns. Luckily, this can be easily prevented…

Technical Questions I’m Asked Daily…

During a typical Rocketseed sales process, some of the frequently asked technical questions I get asked all the time… Q1. Why should I trust Rocketseed with my outbound emails? Q2. That sounds all well and good, but isn't it spam at the end of the day?

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Damian takes New York

Rocketseed’s CEO, Damian Hamp-Adams, recently went stateside for a whirlwind week of New York networking, Chicago schmoozing and transatlantic ‘tech-ambassadoring’ with the Mayor of London’s Go To Grow international business programme......

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Rocketseed is off to the States with the London Mayor

We’re all very excited at Rocketseed HQ as CEO, Damian Hamp Adams is off on a trade mission to New York and Chicago with the London Mayor, Sadiq Khan! Earlier this year we were chosen as one of 52 London scale-ups to join the second cohort of The Mayor’s International Business Programme. It’s a 12-month programme that supports high-growth businesses reach their ambitions......

How Can We Make Email Fashionable Again?

According to the DMA* 92% of us still use email as ‘the bedrock’ of our marketing programmes. But somehow it's lost its pizazz in favour of the new kids on the shiny social media block. How can we make email fashionable again?

Do You Trust your Vendor’s Email Click Rates?

One of the most powerful features of email marketing software is the ability to add graphical banners to each outbound email sent by your employees. These banners can contain hyperlinks that take visitors to landing pages....