The Rocketseed Blog
Thoughts, musings and opinions from all kinds of Rocketseed people across the world…
‘Less Is More’. We Test The Cliché (And A Few Others)
Less is more. It may be true of modernist architecture and perfume etiquette but marketing? How can brand profile be raised and potential customers engaged when....
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SOLID Customer Service. Quite Literally.
No matter the size of a company, excellent customer service should be a number one priority. Especially when statistics suggest a 60% profit increase from those...
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Eliminating Homelessness, One Shine at a Time…
Yesterday I met the definition of the modern gentleman who wants to make a difference. Tom Beecroft is the founder of The Jaunty Flaneur. The term Flaneur is defined as...
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What Makes Us Click?
Make sure you pick the right colour for your call to action. There’s no magic colour that converts better than others so pick one that contrasts and compliments.....
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“Rewardingly hard to win”…And extremely pleasing to judge #DMAawards
On behalf of Rocketseed, I was delighted to have been invited as a guest judge for this year’s DMA awards.
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What percentage of customers switch companies due to poor customer service?
Have a guess. Higher. A shocking 66% percent of customer’s switch companies or service provider due to poor customer...
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5 top tips to create the perfect email signature
An email signature is a vital part of your everyday emails, as it not only provides the recipient with your contact details, but also portrays your company’s brand and.....
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New trend is moving companies to Office 365 and Google Apps
This blog will not surprise many people as it is discussing a clear trend in the world of email Transport Agents. Microsoft particularly...
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7 ways to create business opportunities using your email signature
There is always that one email that lands in your inbox giving you signature envy, the design and layout...
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How relevant is your business data?
In marketing terms, how does a company cut through the noise, target individuals that have an interest in their service, but will also identify and remember their brand...
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Rocketseed deploys next generation server monitoring
Email is probably the most critical communication medium for any organization and one of the main priorities for the Rocketseed technical team is to deliver a.....
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3 steps to success – make your email media designs work for you
Email media allows you to send sales and marketing messages on your everyday email communications. It is important that the....
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5 ways using email media can drive sales success. #justsaying
A wise man once said that if you don't build your brand then you're just another product. And if you're just another product then you'll...
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Email signatures, what you need to know
Email signatures are such a standard part of the email offering these days that every email client, even those that are free, allows you to create your own basic email signature. But....
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70% of consumers prefer communication by email
Experian have recently re –launched their comprehensive Mosaic Segmentation tool. For those who are not familiar with Mosaic, it is a consumer classification tool that....
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