Everyone knows great customer service goes a long way. And there’s really only one way to measure your service quality – and that’s to ask, and listen to, your customers...
In their ceaseless search for shiny new marketing channels to promote their clients, many marketing agencies are overlooking a truly ‘golden’ oldie – their clients’ everyday employee email...
We’d be very surprised - and slightly worried if sorting out your email signature was at the top of your New Year’s resolutions list. But once you’ve started your new fad diet, joined the gym...
It’s the month of Christmas clichés - tinsel, turkey, trees and toys. And your business brain is baffled - how to cut through all the noise? Rocketseed’s the answer – just keep reading through this rhyme...
Whether you’re a student just starting uni or college, or you’re a recent graduate entering the job-hunting jungle, the old saying still holds true – first impressions count...
Whether you’re a student just starting uni or college, or you’re a recent graduate entering the job-hunting jungle, the old saying still holds true – first impressions count...
They say looks aren’t everything, but when it comes to email, it looks surprisingly like they might be. Why do I say this? Am I shallow and superficial when it comes to email signatures or think that an...
B2B marketing has always thrown up its own set of patience-testing challenges. From reaching the right-decision makers to nurturing prospects through an often long and complex sales process...
Whaling, commonly known as spear-phishing is now targeting many business executives such as CEO’s, CFO’s and CTO’s. While a regular phishing attack attempts to maliciously steal a user’s sensitive...
Why are we, an ‘email branding’ business, sponsoring this year’s DMA B2B Campaign Award? Is it for the profile-building programme mention? A boozy night out in the name of networking? Or perhaps...
OK, so there are no screeching sirens or flashing lights and you won’t need a hazmat suit(unless your boss reacts violently to badly branded email) but there are tell-tale warning signs of bad email branding...
According to Seth Godin, marketing guru. What he’s really saying is that potential customers aren’t buying into the rhetoric anymore. They are looking for something you get from a one-to-one conversation...