Whether you’re a student just starting uni or college, or you’re a recent graduate entering the job-hunting jungle, the old saying still holds true – first impressions count...
Whether you’re a student just starting uni or college, or you’re a recent graduate entering the job-hunting jungle, the old saying still holds true – first impressions count...
They say looks aren’t everything, but when it comes to email, it looks surprisingly like they might be. Why do I say this? Am I shallow and superficial when it comes to email signatures or think that an...
B2B marketing has always thrown up its own set of patience-testing challenges. From reaching the right-decision makers to nurturing prospects through an often long and complex sales process...
Whaling, commonly known as spear-phishing is now targeting many business executives such as CEO’s, CFO’s and CTO’s. While a regular phishing attack attempts to maliciously steal a user’s sensitive...
Why are we, an ‘email branding’ business, sponsoring this year’s DMA B2B Campaign Award? Is it for the profile-building programme mention? A boozy night out in the name of networking? Or perhaps...
OK, so there are no screeching sirens or flashing lights and you won’t need a hazmat suit(unless your boss reacts violently to badly branded email) but there are tell-tale warning signs of bad email branding...
According to Seth Godin, marketing guru. What he’s really saying is that potential customers aren’t buying into the rhetoric anymore. They are looking for something you get from a one-to-one conversation...
It’s Rocketseed Q&A time again and, as Rocketseed’s resident email agony uncle and go-to technical troubleshooter, this month I’ve put together the A’s to a mixed bag of Q’s about Rocketseed email branding...
This is personal. One of my regular contacts (you know who you are) requests a read receipt with every email. Having just received a 5-word email accompanied by yet another read-receipt, I am gritting my teeth...
You have the power to transform every email you send into a marketing channel with stylish branded signatures and eye-catching banners. Every element is creative, engaging and compellingly clickable…