The Rocketseed Blog
Thoughts, musings and opinions from all kinds of Rocketseed people across the world…
5 ways email meets B2B marketing challenges
B2B marketing has always thrown up its own set of patience-testing challenges. From reaching the right-decision makers to nurturing prospects through an often long and complex sales process...
Read More
Are You A Victim of Email Whaling?
Whaling, commonly known as spear-phishing is now targeting many business executives such as CEO’s, CFO’s and CTO’s. While a regular phishing attack attempts to maliciously steal a user’s sensitive...
Read More
Rewardingly Hard to Win
Why are we, an ‘email branding’ business, sponsoring this year’s DMA B2B Campaign Award? Is it for the profile-building programme mention? A boozy night out in the name of networking? Or perhaps...
Read More
Microsoft Certification for Email Signatures – Big News for Us, Good News for You.
We’ve got a big announcement & we’re thrilled about it. Microsoft has formally issued Rocketseed its certification for Windows Server...
Read More
Have you seen the warning signs?
OK, so there are no screeching sirens or flashing lights and you won’t need a hazmat suit(unless your boss reacts violently to badly branded email) but there are tell-tale warning signs of bad email branding...
Read More
‘All Marketers Are Liars’ – Time To Get Personal
According to Seth Godin, marketing guru. What he’s really saying is that potential customers aren’t buying into the rhetoric anymore. They are looking for something you get from a one-to-one conversation...
Read More
Got An Email Branding Question? Oliver Has All The Answers
It’s Rocketseed Q&A time again and, as Rocketseed’s resident email agony uncle and go-to technical troubleshooter, this month I’ve put together the A’s to a mixed bag of Q’s about Rocketseed email branding...
Read More
The ‘Cry Wolf’ of Email: Beware Receipt-Deceit
This is personal. One of my regular contacts (you know who you are) requests a read receipt with every email. Having just received a 5-word email accompanied by yet another read-receipt, I am gritting my teeth...
Read More
Relax! Your Campaign Peace Of Mind Starts In The Cloud
You have the power to transform every email you send into a marketing channel with stylish branded signatures and eye-catching banners. Every element is creative, engaging and compellingly clickable…
Read More
6 Benefits of Email Branding for Internal Communications
Each email sent between employees presents an opportunity to share internal comms news. Here are 6 reasons to brand internal company emails.
Read More
As a top member of the A-Team, Hannibal would say ‘I love it when a plan comes together’
Why this proven marketing method should have a place in your plan. It’s that time of year again… New Year. New Marketing Plan. How’s yours shaping up?
Read More
Santa’s Email Signature
At the foot of every email that Santa sends each Yule, There’s an interactive signature he thinks is really cool. To maximise his ‘Santa’ brand it’s more than just his name, It’s packed with bells and whistles – and yours could be the same...
Read More
The Signature Link to Social Success
We know – and we’re sure you do too – just how vital social media marketing (SMM) is to your business. But driving potential customers to your social media isn’t just about icons on your websites - you can easily do it through every email you send...
Read More
Email Branding – Perfecting The Art
When it comes to email branding, you can get really creative, as long as you have the right solution. Here at Rocketseed we have the design expertise to create super-snazzy, on-brand emails. Whether it be banners, newsletters or email signatures...
Read More
Embedded v’s Referenced
Some email marketing providers handle images in ways that can harm the appearance of your email. When such tools are used, some recipients never see the full impact of your email marketing campaigns. Luckily, this can be easily prevented…
Read More
