The Rocketseed Blog

Thoughts, musings and opinions from all kinds of Rocketseed people across the world…

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Two square icons depicting a pencil drawing a line, one with a plus sign in the corner, above two square icons depicting an envelope with lines radiating from it, one with a plus sign in the corner.

Is your everyday business email really designed to do business?

As corporations become more and more aware of the importance of email signatures and email disclaimers, so they’re now also...
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Onliner spambot leaks 711,000,000 email addresses. Are you on the list?

Onliner Spambot, one of the largest spambot’s ever seen has recently been uncovered by a Paris-based security researcher known as...
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Is email beauty only screen-deep?

They say looks aren’t everything, but when it comes to email, it looks surprisingly like they might be. Why do I say this? Am I shallow and superficial when it comes to email signatures or think that an...
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A man in a shirt, tie and suit pants walks a tightrope made of metal chain links, with a city skyline in the background.

5 ways email meets B2B marketing challenges

B2B marketing has always thrown up its own set of patience-testing challenges. From reaching the right-decision makers to nurturing prospects through an often long and complex sales process...
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A piece of paper on a metal hook, with the words "Username" and "Password" written on it.

Are You A Victim of Email Whaling?

Whaling, commonly known as spear-phishing is now targeting many business executives such as CEO’s, CFO’s and CTO’s. While a regular phishing attack attempts to maliciously steal a user’s sensitive...
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Rewardingly Hard to Win

Why are we, an ‘email branding’ business, sponsoring this year’s DMA B2B Campaign Award? Is it for the profile-building programme mention? A boozy night out in the name of networking? Or perhaps...
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The Windows Server 2012 R2 Certified logo superimposed on a black and white photo of a young boy posing in a superhero costume.

Microsoft Certification for Email Signatures – Big News for Us, Good News for You.

We’ve got a big announcement & we’re thrilled about it. Microsoft has formally issued Rocketseed its certification for Windows Server...
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Have you seen the warning signs?

OK, so there are no screeching sirens or flashing lights and you won’t need a hazmat suit(unless your boss reacts violently to badly branded email) but there are tell-tale warning signs of bad email branding...
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‘All Marketers Are Liars’ – Time To Get Personal

According to Seth Godin, marketing guru. What he’s really saying is that potential customers aren’t buying into the rhetoric anymore. They are looking for something you get from a one-to-one conversation...
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Got An Email Branding Question? Oliver Has All The Answers

It’s Rocketseed Q&A time again and, as Rocketseed’s resident email agony uncle and go-to technical troubleshooter, this month I’ve put together the A’s to a mixed bag of Q’s about Rocketseed email branding...
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The ‘Cry Wolf’ of Email: Beware Receipt-Deceit

This is personal. One of my regular contacts (you know who you are) requests a read receipt with every email. Having just received a 5-word email accompanied by yet another read-receipt, I am gritting my teeth...
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Relax! Your Campaign Peace Of Mind Starts In The Cloud

You have the power to transform every email you send into a marketing channel with stylish branded signatures and eye-catching banners. Every element is creative, engaging and compellingly clickable…
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6 Beneftis of email branding for internal marketing

6 Benefits of Email Branding for Internal Communications

Each email sent between employees presents an opportunity to share internal comms news. Here are 6 reasons to brand internal company emails.
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As a top member of the A-Team, Hannibal would say ‘I love it when a plan comes together’

Why this proven marketing method should have a place in your plan. It’s that time of year again… New Year. New Marketing Plan. How’s yours shaping up?
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A cartoon Santa Clause peeping over a white screen.

Santa’s Email Signature

At the foot of every email that Santa sends each Yule, There’s an interactive signature he thinks is really cool. To maximise his ‘Santa’ brand it’s more than just his name, It’s packed with bells and whistles – and yours could be the same...
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