Email Signature Marketing for Transportation & Logistics

Whether your transport & logistics business is local or multinational, B2B or B2C, specialising in road haulage or marine freight, time-critical delivery or warehousing, email signature marketing offers a consistently-branded, centrally-controlled and highly cost-effective marketing engagement channel.

Effective email signature management for transport & logistics can help show businesses that you’re a trusted and key part of their success and make it easier for them to do business with you.

Think of all the challenges you face today in the transportation & logistics industry…

Increased customer expectations in both B2B and B2C activities, rigorous government regulations, strict environmental compliance, an emphasis on customer service and, of course, innovation in business processes and technology. And, above all, businesses need a logistics provider brand they can trust to deliver.

Now think of all the individual emails you and your staff send every day…

To your customers, prospects, supply chain partners and staff. Leaving aside bulk email newsletters, there are literally thousands of other emails sent out by your sales, marketing, operations, customer service, compliance and HR staff.

The natural solution? Email signature management and marketing.

Start engaging your customers, staff and supply chain stakeholders on a one-to-one basis simply by adding professional, centrally-controlled, on-brand signatures and targeted, relevant, interactive marketing banner campaigns to each of these ordinary emails.

Why email? Because it’s a huge engagement opportunity.

Email is your main business communication channel. Email enables you to communicate directly with your customers, staff and supply chain stakeholders on a one-to-one basis in a space that you control.

Did you know the average employee sends 1,000 emails every month? So a transportation & logistics company with 100 office employees would typically send 100,000 emails a month. This equates to an additional 1.2 million email branding interactions annually.

Always opened.

Unlike traditional bulkmail marketing, your everyday business email is almost always opened. So by applying on-brand signatures and banners to every business email you send, your marketing messages are reaching key decision-makers and immediately benefiting from a 99% email open rate.

Impressive click-through.

In general, click-through rates on email signature marketing campaigns are around 9% but can reach above 20%. So if you have 100 employees each sending 1,000 emails per month, you could expect to get around 9,000 additional website visits every month. Typically results are 4x better than traditional email marketing.

Who can use email signature marketing?

From Sales and Customer Service to Operations and HR Management, Rocketseed’s smart rules mean that you can segment senders to ensure they’re sending the most relevant campaign messaging, and you are always in central control.

Do you have the right messaging?

To get the results you want, your messaging has to be on target, relevant, and on time. Does your current email signature have smart targeting rules, tracker tagging and scheduling?

Rocketseed does and ensures your campaigns always reach the right recipient, with the most relevant messaging and right call-to-action based on their previous engagement – all timed to perfection with automated ‘live’ campaign dates.

When’s the best time to use email branding campaigns?

Brand all the emails you send throughout your recipients’ ‘customer journey’, from initial enquiry replies and quotations to delivery tracking, post-delivery feedback requests and even staff onboarding. One of the reasons email signature marketing is such an effective marketing tool is because it enables you to market your products and services right at the time when customers and other supply chain stakeholders are choosing to engage with them.

Businesses need a logistics provider they can trust. So you need to make the right first impression with every email your business sends. Rocketseed brands every email to be professional, consistent (brand trust is all about consistency) and compliant.

Professional design makes all the difference.

You’ve invested a lot of time, effort and money in creating your brand identity. It looks great everywhere from your online ads and website right through to your fleet vehicle livery and staff uniforms. So don’t risk your email becoming the weak branding link – speak with Rocketseed’s professional email signature designers who know exactly how to give your emails maximum brand impact.

Central control is they key to consistency.

Remove copy & paste and take central control! To keep your employee signatures consistently on brand across your business, it’s essential that individual employees don’t have to set up their own signatures and can’t get ‘creative’ with them. Email signature marketing software gives you centralised control of tamper-proof signatures company-wide and the ability to update all of them at the click of a button.

With Rocketseed it’s also easy to adapt signatures for different departments (sales, operations, HR), divisions (road haulage, marine freight, warehousing), regional and national offices, within an overall consistent branded email signature design.

Different campaigns for different departments.

Your sales team will want to run different banner campaigns to your operations team. No problem. Centralised control lets you create these differences while maintaining your brand’s integrity.

Protect your brand with an email legal disclaimer.

Concerned about email compliance, confidentiality or copyright? Then proactively protect your brand with an email disclaimer. You can assign different email disclaimers to different departments to meet their specific compliance requirements, such as transport, environmental or employment regulations.

How do you stand out from your competitors on email? You need to make immediate impact by showcasing the parts of your service offer that your recipients value most, and encourage immediate interaction with a compelling call-to-action that ensures they click to explore and find out more.

Make your brand image a reason to buy.

Don’t compromise on your campaign imagery. For an effective integrated campaign, use the high quality imagery you use in your tv, press and online advertising – from your fleet of branded trucks to your uniformed service team – to bring your brand to life and give potential customers the reassurance they need to buy.

Emphasise your competitive edge.

What’s your USP? Your network? Your service? Your speed? Your prices? Give pride of place in your email branding to the qualities your customers tell you they value most and that make the biggest difference when deciding whether to buy and stay brand loyal.

Drive clicks to your ultimate branded content.

Have you heavily invested in branded content? For example, do you have an explainer video, educating customers about how effective logistics management can improve their bottom line? Drive more clicks to it. Take potential customers straight to the most relevant content with direct links from your email branding coupled with a compelling call-to-action.

Your customers’ expectations are greater than ever, from personalised price deals to the almost-instant speed of service they demand. As email signature marketing works via your everyday 1-to-1 business email, it’s a personal marketing channel. With Rocketseed you can ensure that your campaigns are right on target and direct recipients to the most relevant content to maximise engagement and conversion.

A/B test. Which campaign works best?

With Rocketseed analytics you can A/B test every element of your campaign to see what engages your recipients best. A photo of your carrier fleet or a shot of your drivers? An automatic quotation or a compliance explainer video link? Even different copy options or the colour of your CTA buttons. When you know what works best, you’re all set to make your future campaigns extra engaging.

Keep campaigns relevant with ‘retargeting’.

What do potential customers click when given call-to-action options on a single banner? For example, international shipping or domestic warehousing? By ‘tagging’ each option, Rocketseed lets you ‘re-target’ these recipients so that future campaigns are assigned based on their previous engagement – in this case, featuring shipping or warehousing content as appropriate to maximise conversion.

Integrate with your CRM.

Rocketseed’s analytics and reporting show you every engagement and adds further value to this data by integrating with your CRM system. These additional insights into the ‘customer journey’ help you refine your sales efforts to convert key target customers.

Email signature marketing drives potential customers directly to your own branded sales platform. Build value and showcase your best deals so when recipients click, they’re ready to convert.

Make it easy to click and convert.

Make sure your online buying experience is at least as easy for the prospect as any competitor before creating your banner campaign. Add a clear, clickable ‘buy now online’ call-to-action and you’re in business.

Feature exclusive email banner deals.

Give recipients a strong reason to click with exclusive email branding sales deals, only available by click-through on the banners themselves to your sales platform. Reinforce this on your website with clear price comparison to reassure customers that they are getting the best deal.

Communicate the value of your offer.

Want to drive direct sales without being reliant on price-led deals? Use your banner campaigns to add value. Showcase the service features that customers have given the most positive feedback on – your staff, your delivery deadline guarantee or your user-friendly booking and tracking app. Make your ‘value added’ offer clear and they’ll be clicking ‘buy now’!

Email signature marketing campaigns are ideally suited to maximise contract value. They give you the perfect opportunity to offer upsells and upgrades, cross-sell services within your group or partnerships, demonstrate your full range of services and generate customer loyalty.

Showcase the full range of your services.

Use your email banners to show customers that you can manage the whole supply chain process from time-critical delivery to warehousing and inventory management, and link to content that shows them the real bottom-line business benefit to them of this.

Upsell and Cross-sell.

Use email banners on booking confirmation emails to promote upselling opportunities such as offering customers priority status on their deliveries and collections. Or cross-sell by promoting your warehousing and specialist storage facilities on email banners to customers who currently only use your business for deliveries, so they can click-through to see deals on offer for the combined service.

Increase loyalty.

Relationship marketing is key to the transportation & logistics business so use email banner campaigns to strengthen your customer relationships, perhaps by promoting a Premium loyalty scheme membership. Once the customer has signed up for membership, use email banners to remind them to check their points total and the discount they can redeem against their next booking.

From ensuring early bookings for Christmas deliveries to promoting refrigeration facilities in summer, use email signature marketing to support your promotions calendar, giving new reasons to click all year round. This could also include significant events such as announcing the acquisition of another distribution company or the opening of new state-of-the art warehouse facilities.

Focus on the right event customers via real-time alerts.

When you email a potential customer with a quotation or enquiry response and they click on your promotional banner, Rocketseed alerts you instantly. This way you know they are a hot prospect and can focus on converting them, rather than more disengaged prospects who may just be looking for price comparisons.

Run several promotions in the same month.

Remember, each time an email is sent, a different campaign banner can be applied so you can easily promote an exclusive price deal, combined service bundles, and the opening of a new warehouse and distribution routes in the same month.

Automate your seasonal campaign programme.

Confirmed your season campaign calendar? Take the stress out of meeting campaign deadlines by automating your email branding campaigns. With Rocketseed software simply create your seasonal banner campaigns, schedule your campaign ‘live’ dates, then sit back and relax, knowing your campaigns are current, fresh and relevant.

How do your customers rate your service? Highly enough to post a 5-star review? Because customer reviews can make or break your brand reputation and your website’s search ranking.

You need a simple way to not only measure customer satisfaction but also to encourage positive online reviews online and the chance to put right any negative responses before any less-than-positive reviews get posted. Email signature marketing does it all…

Measure customer satisfaction in a single click.

By adding an interactive one-click survey banner to your post-purchase emails you can ask your customers to quickly rate their experience of your service – ‘excellent’, ‘good’ ‘average’ or ‘poor’. You can then follow up all positive responses with a more detailed survey, a review request and a promotional offer.

Put any negatives right with real-time alerts.

If, for whatever reason, a survey respondent clicks ‘poor’, Rocketseed offers a real-time alert feature so your customer service team can follow up immediately and resolve any issues personally. This way you remedy the issue, avoid poor reviews being left and prove your reputation for excellent customer service!

Run a reviews request campaign.

To get more customer reviews, why not just ask? Use a clear call-to-action – and a value-adding incentive – to drive recipients to your own website’s reviews page or to third-party review sites to boost both your brand’s online reputation and search ranking performance.

Your staff are key to your success. They’re your front-line brand representatives who go the extra mile for your customers. You’ve invested in them so you want them to retain them. But keeping them informed, motivated and engaged with your brand can be a major challenge. The solution? Internal email signature marketing.

By adding impactful, interactive banner campaigns to your company’s internal email, you’ve suddenly got an effective HR channel that your staff simply can’t ignore… and you can track all their engagement.

Keep your staff up to speed.

What’s happening in your business this week? New services being launched? New technology being installed and training required? New sales processes being adopted? Make sure your staff are up to speed by adding an interactive banner on your internal email, linking to the relevant service information, training content and sales process guidelines.

Recruit, onboard and train.

Use email signature banners to advertise job vacancies and link to application forms. By automating a series of on-boarding banners, you can ensure new employees familiarise themselves quickly with your brand culture. And serve your latest training content via banners and track staff engagement.

Monitor staff satisfaction.

How happy are your staff? It’s easy to get a regular snapshot of staff satisfaction by running interactive one-click survey banner campaigns. Positive responses can link through to a more detailed survey or ask for suggestions, while any negatives can trigger an alert and give you a chance to follow-up before they quit!