Successfully promoting partner products with a 13% email banner engagement rate

With a brand built on ‘professionally representing quality manufacturers’ and ‘value-driven relationships’, Harry Warren of Georgia has used Rocketseed professional email signatures and marketing banners with great results. Here’s how…

Client Profile: Harry Warren of Georgia

Harry Warren of Georgia LLC is the best-in-class plumbing manufacturers’ representative organisation serving the state of Georgia and the Southeast. Through marketing quality products, innovative sales solutions and superior service, the company’s goal is to provide value to every relationship.

Before seeking out Rocketseed, some employees had generated their own email signatures, but these weren’t branded consistently across the business.

The Brief

Harry Warren GA was seeking an email signature solution to:

• Create a more streamlined, consistent brand image on all their business email.
• Encourage recipients to click through to the company’s most relevant content.
• Give customers more information about the company and who they represent.
• Drive high-quality marketing engagement, showcasing partner products and promotions.

The Solution: Rocketseed Campaign

Harry Warren GA’s requirement for professional email signatures and advanced marketing capabilities, made Rocketseed’s ‘Campaign’ product plan the perfect fit.

Set-up was very straightforward. On sign-up, we immediately scheduled an on-boarding call with the Harry Warren GA team to talk through what items would need to be completed on both sides. We were introduced to their third party IT over email and sent over technical on-boarding instructions.

At the same time, we discussed the email signature and banner designs they wanted, and our support team began building them into the account. Their IT team easily completed the technical section and the new signature and banners were completed the very next day. The Harry Warren team then received user interface training, finding the GUI easy to manage and were ready to manage their signatures centrally in-house.

Harry Warren GA’s new signatures were deployed business-wide just over a week after signing up with Rocketseed.

Email Signature Management: Consistent branding business-wide

Using Rocketseed’s central control feature, Harry Warren GA employee email signatures are now consistently on-brand (and tamper-proof!) across the business and mobile-optimisation ensures this new professional branding now displays perfectly across all devices.

Email Signature Marketing: Showcasing partner products

The Harry Warren GA team were excited to get started with the email banner marketing campaigns that came with our Campaign subscription. Initial training showed them how simple it was to design banners and upload them into their account, adding the appropriate clickable links.

Then, with their Customer Success Manager championing the full potential of Rocketseed’s advanced segmentation and targeting capabilities, they began assigning certain banners to specific domains. This way they could support their industry partners by showcasing their products on email banners, reaching the right target audience, with great results…

Results: Click-through rates over 13%

Harry Warren GA have run a series of successful email banner campaigns and the following selection shows a sample of the engagement metrics – all tracked, analysed and reported by Rocketseed.

This T&S banner was featured on 1,307 emails, acquiring 359 unique brand impressions and receiving 49 clicks for a 13.6% engagement rate.

The banner Harry Warren GA designed for their partner Bradley was assigned at the same time as the T&S banner. It appeared on 1,281 outgoing emails, receiving 350 unique brand impressions. The banner was clicked on 46 times, giving it a 13.1% engagement rate.

Having great design is key to banner click success. This bold AO Smith banner caught plenty of attention from its target audience. Applied to 1,389 emails, this banner campaign had 290 unique brand impressions and was clicked on 39 times for a 13.4% engagement rate.

“We received great feedback from our customers and the manufacturers we represent. Many people have complimented our banners and the professional tone it creates for our brand on email. The banners have increased customer knowledge of current promotions and new product launches and the success we are seeing with Rocketseed is clear from the high click-through rates on our banners.”

Sarah Vowell | Inside Sales Representative | Harry Warren GA

Looking for company-wide email signature consistency? Want to boost marketing engagement with every email? See how Rocketseed can help you.