Branded signatures and campaigns drive 40%+ engagement for Buzz

To maximize the branding and engagement opportunities presented by their every business email, Buzz – the Toronto-based software company specializing in lead generation, sales automation and multi-channel outreach – approached Rocketseed for professional email signature management and marketing.

The Client – Buzz

Founded in 2020, Buzz is the world’s first all-in-one sales engagement platform that allows sales teams to engage more prospects and close more deals without software exhaustion. The platform combines data sourcing, email outreach, automation and lead management, enabling businesses – from solopreneurs to enterprises – to directly engage, manage, and close their ideal clients. With its seamless interface and integration with key tools and software – including email clients and CRM – Buzz has quickly become a valuable part of many top global brands’ tech stacks.

The Challenges

By their own admission, the Buzz team had never had visually appealing or interactive email signatures and so were missing out on a huge number of branding and engagement opportunities.

The challenge to Rocketseed was simple – to give all Buzz employees well-designed, professional email signatures that, as well as being consistently branded company-wide, would also open a host of engagement opportunities, driving traffic to the Buzz website and direct to the business development team.

The Solutions

Rocketseed changed Buzz’s approach to email signatures in 3 key ways:

New signature design

Buzz has a very strong and distinctive brand image and all their communications are concise and clear. This made it easy to design a professional, impactful email signature template that was completely in keeping with Buzz’s brand guidelines.

Crucially, now with central control over their email signatures, Buzz could be certain that their branding would appear consistently across all employee emails.

Interactive links

With the new design, for the first time Buzz’s email signatures had links enabling recipients to click through to the company’s website or, via the interactive icons, to the latest content on the brand’s social media profiles.

Marketing banner campaigns

Buzz’s bold brand colours and concise copy style were perfectly suited to running eye-catching, interactive email banner campaigns, as you can see from the following examples.

To show how their software helps identify and provide data on the target audiences that matter, the striking copy “Get a single source of truth” says it all – a confident headline supported by a clear clickable call-to action, taking recipients to where they can dig into the details.

Another impactful banner campaign was run to make it clear that the email sender understood the frequently asked questions – and answers – regarding scaling with the software, from number of users to custom onboarding and team training.

With their software’s integration capabilities an important issue to both existing and potential customers, the natural place to raise the profile of its integration potential was on email banners. Using the logos of key platforms that Buzz’s software integrates with, the banner was instantly clear and recipients could easily click the button to go straight to the website integrations page.

Results

One result was instantly clear to see – all Buzz employees having consistently-branded, professional email signatures, giving the whole business a unified brand identity on email.

The banner campaigns also achieved exceptional results. The numbers really do speak for themselves, with the highly successful campaigns consistently achieving engagement rates of between 40 and 51%.

Buzz say…

“Rocketseed was a game changer for us. They’ve helped us get the email signatures we have always wanted! They helped us add a major level of professionalism to our email signatures and we love their great customer service, speedy response times and great design team.

Tristan Lefler | Co-founder and Director of Partnerships | Buzz

Looking to brand all your staff emails with consistent signatures and engaging email banner marketing campaigns? Let’s talk about how we can help you.