After consulting their members and stakeholders British Canoe Union, Canoe England, and GB Canoeing went through a rebrand to be collectively known as British Canoeing.
Objective
British Canoe Union rebrand and new look was introduced to encourage people to go canoeing, and a key part of this initiative was to use inspiring and enabling imagery to help make that happen.
Rocketseed enabled them to have full central control of the branding elements within all their employees email, allowing a seamless switchover to the name and new logo, as well as enhanced engagement and brand awareness.
Campaign
British Canoeing were already using Rocketseed for consistent email signatures and interactive email banners to showcase their latest events and information.
After the launch their stakeholders were then immediately aware of the rebrand through everyday email communication. It also allowed for an increase in brand awareness and traffic to the new website.
Result
- Successful switch over of branding centrally across the company
- Raise awareness of the rebrand to their audiences
- Drive traffic to the new website
“We are thrilled at how easy our brand switchover was with Rocketseed. The central control across the company made the changeover much simpler and time effective to manage. ”
