Connecting colleagues with Rocketseed email signature internal marketing campaigns

• Euphoria chose Rocketseed Campaign for fully-managed email signature management and marketing across external and internal emails.
• Created ‘Meet your team’ internal marketing email banner campaign to strengthen colleague connections between regional offices across South Africa.
• 73% of senders achieved banner click-through interaction from colleagues.

The Client: Euphoria Telecom

Established in 2010, Euphoria Telecom is South Africa’s #1 business phone system provider, offering cloud-based, customisable phone solutions for businesses and contact centres. The company hosts over 4,000 business customers ranging from listed companies and large corporations to SME customers across South Africa.

The Challenge

The Euphoria team was looking for a solution to optimise their email communications in order to relay important brand and marketing messaging to their valued customers, suppliers and staff without being invasive.

A second key challenge (and the focus of this case study) was that Euphoria’s management wanted to strengthen the personal connections between the teams based at their two main offices in Johannesburg and Cape Town. Could enhancing their internal email be the answer?

Why Euphoria Telecom chose Rocketseed

Rocketseed was the obvious choice for Euphoria because Rocketseed’s email signature management and marketing solution is designed to drive engagement across both external and internal email.

So, in addition to professional, on-brand company email signatures and interactive email banner campaigns targeted at Euphoria’s customers and suppliers, they could also maximise the internal marketing capabilities of Rocketseed with eye-catching, clickable banner campaigns on their internal email.

Euphoria chose Rocketseed’s full-service product plan – Rocketseed Campaign – with all their email signatures and marketing banner campaigns being administered by the Rocketseed team.

The Rocketseed Solution

In order for all Euphoria ‘family’ members to get to know their colleagues across different locations, a ‘Meet your team’ email banner was created, with a clear, clickable call-to-action. Rocketseed’s advanced segmentation and targeting rules ensured that this banner was only displayed on internal emails within the organisation.

Upon clicking on the banner, the recipient is taken to a landing page containing thumbnail images of all staff members…

Each team member’s thumbnail is clickable and links through to a short bio that lists personal information such as their hobbies, favourite foods, preferred music etc. so everyone gets to know each other better, there’s no awkwardness and new team members can be easily added.

Put simply, it’s strengthening connections between geographically separated colleagues using email signature internal marketing!

Results

Euphoria’s ‘Meet your team’ internal marketing campaign was initiated before the global Covid-19 pandemic and became even more valuable during the lockdown period, especially with new employees being onboarded while working remotely.

Rocketseed’s advanced analytics & reporting tracked every email engagement and measured campaign performance.

For the period of March to October 2020, 33 Euphoria employees had their internal emails branded with the “Meet your team” banner campaign. Of these, 24 employees (73%) successfully achieved click-through interaction from fellow colleagues, with the ‘Meet your team’ banner being clicked 89 times by recipients.

These interactions made this a simple yet successful campaign, achieving its objective of strengthening connections between geographically separated colleagues in this SMME.

“Euphoria Telecom has benefited greatly from choosing Rocketseed. We use their platform for internal and external email messaging. It has significantly enhanced the look and feel of every email we send and it allows us to get important product and marketing messaging out there, fast. The Rocketseed team is friendly and efficient and I enjoy working with them.”

Lauren Pybus, National Marketing Manager, Euphoria