Route 2: Solving Customer Email Signature Challenges Through Rocketseed Partnership

Hi Brian, tell us about Route 2 Solutions.
Since we started in 1998, Route 2 Solutions has been all about taking away the pain of IT headaches! We take care of everything from PCs, Macs, and networks to cloud backup, security, and now email signature management. We provide the IT services, hardware, training, and support that keep companies’ computers and teams running smoothly. What sets us apart is our personalized customer service that the bigger firms just can’t match.

When it comes to email, we’ve been delivering corporate email solutions since the internet became a business tool, and we’ve expanded to meet the challenges of email as the primary business communication method, including providing professional, secure email signatures at scale through our partnership with Rocketseed.

What challenges were you looking to meet by adding email signature management to your services?
We keep in close contact with all our customers, and it was clear there was a common concern that they were struggling to manage their company email signatures, especially amongst our larger clients like Snap (see below). It turned out that they were spending too much time manually setting up email signatures, or they relied on individual employees to follow setup instructions and brand guidelines. This led to inconsistencies and missed marketing opportunities. We needed to provide an easy solution to these issues, so adding an email signature solution to our services became crucial.

Why did you choose to partner with Rocketseed?
We are very selective with our partners and wanted one that could offer the same level of personalized customer service that we provide to our customers. Rocketseed was by far the most proactive in engaging with us, and their speedy and comprehensive support in both technical and sales areas sealed the deal for us.

How has partnering with Rocketseed helped solve your email signature management challenges, and how easy has it been to implement?
Put simply, Rocketseed has solved all these challenges easily. By giving our customers central control of their company email signatures, they no longer have to spend time on manual individual set-ups and updates or worry that employees are going off-brand with their emails. It’s cured a huge headache knowing that with Rocketseed all company signatures are guaranteed to be consistent, tamper-proof and always display perfectly on every device.

As Rocketseed is compatible with all email platforms (including Microsoft 365, Google Workspace and Exchange), and we can always rely on them supporting us (24/7!), implementations have been a breeze. Bottom line, it’s a reliable email signature solution that keeps our customers happy and gives us complete peace of mind.

What key benefits have you experienced through the partnership?
Commercially, we’ve seen additional recurring revenue. Just as importantly, we’ve also enhanced our kudos amongst our clients, all thanks to Rocketseed’s robust solution that has resolved their previous email signature challenges.

What email signature management features do your customers value most?
Most customers value the centralized email signature management, both for its time-saving and consistency benefits. For some, email signature banners are equally important, especially when they realize that they can target them accurately and track every recipient engagement in real-time.

Describe your partner relationship with Rocketseed.
Working with Rocketseed is incredibly easy. Their class-leading support strengthens our partnership. Rocketseed adds real value to our business with consistent, centrally-managed signatures across all platforms and a passive marketing channel backed by industry-leading support levels. Compared to other technical products and services in our portfolio, they stand head and shoulders above all other providers.

Give an example of a customer you’ve helped with Rocketseed.
One of our clients, Snap, is Ireland’s largest design, print, and branding group. They moved from a legacy email platform to Google Workspace in 2016 and faced issues with inconsistency in email signatures and monthly updated email signature banners. Each user had to create their own email signatures, leading to inconsistencies. There was also a need for consistent branding across the group’s emails and a requirement to simplify the process and achieve consistency for promotional email banners.

We solved all these problems with Rocketseed.

Rocketseed’s technical support team guided us through the implementation, and their sales support helped with the creation and management of the email signatures and banners.

Their Group Marketing Manager, Natasha Rahman, is extremely pleased with the results:
“Rocketseed has enabled seamless and centralized management of our brand and email signatures across the corporate office and 16 centers. It provides a platform for us to showcase our wide range of products and services, including design, print, and branding solutions. It enables our wider teams to reach customers, suppliers, and prospects with targeted campaigns designed to capture their attention – all this without the staff having to do anything different. Rocketseed enables our marketing team to direct traffic to different pages on our website as well as across a range of social media platforms including LinkedIn, Instagram, X, etc. – all through our ‘everyday’ email!”