The Ritz London is one of the most famous and iconic hotels in the world. Opened by Swiss hotelier César Ritz in 1906, it has become synonymous with luxury and elegance, and has hosted royalty, aristocracy and stars of stage and screen throughout its distinguished history.
Given the nature of its clientele, The Ritz’s brand is key to its business and prestigious reputation. So to ensure professional branding and marketing opportunities across every email the hotel staff send, The Ritz uses Rocketseed.
New Suites Campaign
To launch its new suites, The Ritz chose Rocketseed as its preferred email signature management tool, to drive its email signature marketing campaign.
Objective
- To raise awareness and generate bookings for the hotel’s new suites.
Campaign
- To launch the hotel’s new suites, a custom-designed marketing banner was applied to staff email signatures featuring impactful images of the suites alongside the world-famous Ritz brand identity.
- Each campaign banner carried a clear, interactive call-to-action button, driving click-through to launch PR information, suite details and, most importantly, direct bookings.
- Using recipient segmentation rules, the New Suites banner campaign was applied to emails targeted at partners, corporate and incentive travel agents and, importantly, VIP guests.
- By featuring interactive icons, the campaign also increased recipient interaction with The Ritz’s social media channels.
- The campaign was applied using Rocketseed’s ‘go live’ and expiry date functionality that allowed the marketing team to keep the campaign automated while making sure no opportunities were missed. This also drove growth in their active audience.
Result
- The New Suites email signature marketing campaign achieved 15% engagement on launch.
- 177k brand impressions were delivered in a 6 month period with an average click through rate of 12%
Joi Izilein, the hotel’s Marketing Manager was impressed:
“Implementing Rocketseed achieved fantastic results. Our priority was aligning our email with our brand to showcase the hotel’s new offers. Rocketseed has achieved that for us and more.”
