The University of Stellenbosch Business School (USB) is a leading provider of internationally accredited postgraduate management degrees and executive education in South Africa. The USB has been rated in the A category for business schools with major international influence by Eduniversal – a Paris-based ratings organization.
Client Understanding
A relationship between Rocketseed and USB which began in 2006, Rocketseed applied a variety of intelligent, dynamic banner campaigns to every outbound email featuring multiple links, sender and receiver segmentation, and on-brand email signatures.
Objectives
The University of Stellenbosch Business School had a specific requirement for a stable, self-managed email signature tool, which was not only easy to use but cost effective. Highlighting valuable information via everyday one-to-one emails was an essential need; reporting was also a critical element. USB had a need to track the interest levels of each campaign running.
Having multiple divisions within USB, it was required for each division to market their own identity. The need for a central managed email signature tool that could produce English and Afrikaans versions of a staff members details was necessity.
Results
The leading business school used Rocketseed to its full potential enabling brand reinforcement, multi languages, effective tracking of campaign success and recipient interest and finally specifically to increase in the reach of targeted campaigns and messages in order to improve student interaction. An instant improvement on interaction was reflected by additional 100-130 clicks per weekly campaign run and on a consistent increase.
The use of RocketMailer functionality has enabled USB to keep in touch with their ever-growing database of alumni and clients. Every newsletter integrates social media, with a layout designed specifically to work with ease on the eye to move across the page with the links in the appropriately placed to increase the click through performance. The weekly newsletter received an average of 473 clicks, which is 20% of the distribution interacting.
“We have utilised both the Rocketseed and RocketMailer functionality with great success. We send out hundreds of emails in correspondence with clients every day, Rocketseed has enabled us to build our brand and create awareness. We have also effectively leveraged the Bulkmail functionality. The Rocketseed support team has always been extremely efficient and professional.”
